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Ferrari CEO has personally put down speculation on whether the brand will build a four door car just like its arch rival Porsche. Speaking to automotorundsport.de, Luca Di Montezemolo said: "Ferrari is all about sportiness in the most pure form of the word, and that doesn't involve SUV's or four-door saloons. A Ferrari can't have more than two doors." Perhaps, if one insists of getting a four-door Ferrari, the nearest thing he can settle for is the Maserati Quattroporte or the 2014 Ghibli sedan, which is the upcoming entry-level sedan for the Italian brand. Montezemolo added that the California (above) is as low as they are willing to go. About 70% of the buyers of the California are first time Ferrari owners and Ferrari feels that it is attracting enough new buyers and hence a cheaper model is unnecessary. Ferrari should be praised for sticking to its guns in spite of the market trends. Brand image is definitely more important than bottom line to the prancing horse.