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Found 6 results

  1. At the 2013 Geneva Motor Show, Ferrari CEO Luca di Montezemolo announced that all Ferrari employees would receive a special bonus due to the excellent financial results from 2010 to 2012. Now, a large part of that promise has already been paid out. The first portion of that special bonus consists of an additional month of bonus for each FY between 2010 to 2012. This means a handsome three-month bonus for each of the 3,000 headcounts under Ferrari
  2. Ferrari announced that 2012 was the best financial year ever for the 66-year-old brand. A total of 7,318 vehicles were delivered to worldwide dealership in 2012 while a revenue of 2.43 billion euros was recorded, breaking the record set in 2008. Net profit rose 17.8% to just under 244 million euros. "We are all enormously proud of ending the year with these kind of results despite the unfavourable economic backdrop in many European nations, and the distinctly hostile one in Italy," said Chairman Luca di Montezemolo. Although the US economy was threatened by the looming 'Fiscal Cliff' last year, Ferrari's sales in the US exceeded 2000 units for the first time by delivering 2058 cars. Sales in Europe was impressive as well with deliveries in Great Britain, Switzerland and Germany increasing by 20.4%, 17.4% and 8.2% respectively. Consumer behaviour is hard to predict some times. The results delivered by brand-related activities in areas of retail, licensing and e-commerce were excellent too, showing a 40% improvement in operating margin to over 50 million euros. If a Chinese idiom was used to describe Ferrari
  3. Ferrari CEO has personally put down speculation on whether the brand will build a four door car just like its arch rival Porsche. Speaking to automotorundsport.de, Luca Di Montezemolo said: "Ferrari is all about sportiness in the most pure form of the word, and that doesn't involve SUV's or four-door saloons. A Ferrari can't have more than two doors." Perhaps, if one insists of getting a four-door Ferrari, the nearest thing he can settle for is the Maserati Quattroporte or the 2014 Ghibli sedan, which is the upcoming entry-level sedan for the Italian brand. Montezemolo added that the California (above) is as low as they are willing to go. About 70% of the buyers of the California are first time Ferrari owners and Ferrari feels that it is attracting enough new buyers and hence a cheaper model is unnecessary. Ferrari should be praised for sticking to its guns in spite of the market trends. Brand image is definitely more important than bottom line to the prancing horse.
  4. http://www.youtube.com/watch?v=rUVe2FjKZjg To celebrate the achievement of 10 million 'Likes' in its Facebook page, Ferrari put together a short animation featuring its chairman, Luca di Montezemolo. The video took the word 'fan' literally and shows the Ferrari boss being hit by a flying Ferrari, which is blown off by the power of 10 million fans. As the video ends, a 'Thank you' message signed off by Montezemolo pops up. Ferrari's competitors, Porsche and Lamborghini, have about 4.8 million and 4.5 million 'Likes' in their Facebook pages respectively as of 9 Dec 2012. Judging from the company's sales, it is not hard to understand why Ferrari has so many fans around the globe. The Italian supercar maker has established new records in revenues and in the number of cars delivered in the first half 2012. A total of 3,664 automobiles were delivered to dealerships, representing a 7.4% year-over-year growth compared to 2011
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