Search the Community

Kate Upton, the Sports Illustrated swimsuit edition cover model, would be pitching the automaker's all-new 2014 CLA at the Super Bowlnext month. With Mercedes determined to target a more youthful buyer for its stylish compact sedan, choosing a beautiful 20-year-old pinup seemed to make good sense. The German automaker has just released a 90-second video with the very seductive Upton interacting with soap suds and her blonde hair. The real Super Bowl ad, partially filmed in New Orleans (where the game will take place) will feature the bombshell along with R&B star Usher. http://www.youtube.com/watch?v=jcuB6vwBtLE While the video is labeled "Kate Upton Washes the All-New Mercedes-Benz CLA in Slow Motion," the curvaceous Sports Illustrated babe doesn't actually do any washing. Instead, the 21-year-old Upton shows off her famous assets in the aforementioned shorts and tank top for a bunch of googly-eyed football players who do the washing for her. Watch the German automaker's uncharacteristic presentation, and let us know if this "Carl's Jr".-like ad direction is a good way to shake up the company's image. Last year, Victoria's Secret angel Adriana Lima starred in two commercials for Kia Optima and Teleflora. Over the years, models have appeared in many memorable ads -- like the classic 1993 Pepsi commercial with Cindy Crawford.