How Infiniti ended up with Red Bull

[Ithunk]

btw the parent company of Infiniti is Nissan

 

so nissan owners can rejoice

 

http://en.wikipedia.org/wiki/Infiniti

 

Infiniti (Japanese: インフィニティ, Infiniti?) is the luxury division of automaker Nissan. Infiniti officially started selling vehicles on November 8, 1989 in North America. Marketing operations have since grown to include the Middle East, South Korea, Russia, Taiwan, China, Ukraine and the United Kingdom. Infiniti began sales in additional European markets in late 2008. The marketing network for Infiniti-branded vehicles now includes over 230 dealers in over 15 countries.[1]

 

 

Above: Sebastian Vettel poses next to the Infiniti 'FX Sebastian Vettel version' during the Frankfurt Motor Show on Sept 13.

 

INFINITI calls its sponsorship of the Red Bull Racing (RBR) team "a long-term partnership that is more than stickers on a car". "As a premium and performance automotive brand, we studied various options to increase our brand awareness worldwide and strengthen our brand attributes," says Andreas Sigl, global director of Infiniti Formula One.

 

Infiniti had picked F1 "to establish a global marketing platform" for its mid-term growth plan until 2016 because the glamorous motorsport offers the "geographic footprint in line with our strategic growth plan".

 

As the carmaker was looking for a team with the same mindset and chemistry, Red Bull stood out because the Austrian team had entered F1 as the underdog.

 

"We share this behaviour and continue to find great synergies between both brand partners," says Mr Sigl, who is in town for this weekend's Singapore Grand Prix.

 

Infiniti is the luxury division of Nissan. The high-end marque will be launched in Singapore in January with Wearnes Automotive as its dealer. At the same time, Red Bull is powered by Renault engines, and the French carmaker has an alliance with Nissan.

 

Infiniti's deal with Red Bull was announced in March and covers the 2011 and 2012 F1 seasons. Mr Sigl declines to say how much it costs but says the carmaker is "much more focused on value".

 

"We compared this brand investment with other traditional marketing and advertising instruments and believe the RBR partnership will deliver a much higher return on investment and can be activated at many levels throughout the purchase cycle," he says. "We have only started this partnership six months ago and already see incredible value around all our markets worldwide."

 

As for the technical aspect of the collaboration, Mr Sigl says Red Bull Racing is "quite excited about having Infiniti on board as automotive partner".

 

"RBR does not have the same level of support as the traditional F1 teams like Ferrari, Mercedes, McLaren etc, so Infiniti/Nissan can bring many areas of expertise to the team," he explains.

 

On the other hand, Nissan is studying how it can support RBR in the area of Kers (Kinetic Energy Recovery System) and battery technology. "Infiniti/Nissan has very solid experience and expertise in this area from our hybrid technology and the Nissan Leaf EV," he said.

 

"And of course, there are many more areas for sharing, such as advanced materials, rapid prototyping, and collaborative business processes, for example."

 

But that is the future. For now, the sponsorship is a success for Infiniti as Red Bull and driver Sebastian Vettel lead in both the constructors' and drivers' championships.

 

Mr Sigl says: "When we signed the deal with Seb, he made a very wise statement. He said that the best advertising for Infiniti is when he stands on the podium. So far, we are not complaining."

 

This article was first published in The Business Times.

[Ithunk]

actually i think a better car manufacturer could team up with red bull like a continental manufacturer like jaguar or something

 

but it will be interesting for nissans sports car range although good jap sports vehicles are produced by nissan which i wont deny

[Mecontle]

 

 

red bull is related to renault , inf is related to nissan

 

if renault & nissan r family

 

so red bull & inf r also related

[Ithunk]

red bull is related to renault , inf is related to nissan

 

if renault & nissan r family

 

so red bull & inf r also related

 

yes in a way

 

but it is clear Infiniti are sponsoring redbull now

[Rezorn86]

Cos of their CEO cum Chairman Carlos Ghosan...