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16 replies to this topic | 47 praises

#1

Posted 13 March 2018 - 06:17 PM

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Coca-Cola is launching the first alcoholic drink in its history with a canned liquor product in Japan.

The drinks giant will experiment with a canned beverage called Chu-Hi, made up of distilled Japanese drink shochu, sparkling water and flavoring.

"This is unique in our history. Coca-Cola has always focused entirely on non-alcoholic beverages, and this is a modest experiment for a specific slice of our market," said Jorge Garduno, president of Coca-Cola's Japan business unit, in a post on the company's website.

Japan is a fiercely competitive market, Garduno added, with Coca-Cola launching 100 products a year in the country. "Experimentation is almost like a day-to-day ritual here. You can't fall behind the rapid product cycle in Japan," he said.

The company's sodas only made up about 25 percent of product sales by volume in Japan in 2016, while tea made up 27 percent of Japan's overall beverage consumption in the same year.

Coca-Cola also owns Georgia Coffee in Japan, which it claims is the world's highest-grossing canned coffee drink, making more than $1 billion in annual sales. The country has a Food for Specified Health Uses (FOSHU) government certification, in light of its ageing population and fiber-fortified drink Coca-Cola Plus was FOSHU-approved in 2017.

Having certain drinks at particular times of day is more of an entrenched ritual in Japan than in other part of the world, said Khalil Younes, EVP of marketing and new businesses for Coca-Cola Japan, in a blog post. People might drink green tea with sushi, but opt for oolong tea with fattier Chinese food, for example.

Because of the nature of the Japanese drinks market, it's unlikely Chu-Hi drinks will launch in other countries, Garduno said. "While many markets are becoming more like Japan, I think the culture here is still very unique and special, so many products that are born here will stay here."

 

 

<iframe src="https://player.cnbc....81&size=530_298" width="530" height="298" type="application/x-shockwave-flash" allowFullScreen="true" bgcolor="#131313"></iframe><p><a href="https://www.cnbc.com/video/2018/03/07/coca-cola-announces-its-first-ever-alcoholic-drink.html?__source=cnbcembedplayer">Coca-Cola announces its first-ever alcoholic drink</a> from <a href="//www.cnbc.com/?__source=cnbcembedplayer">CNBC</a>.</p>

 

 

 

https://www.cnbc.com...olic-drink.html


Edited by Lmws214, 13 March 2018 - 06:18 PM.

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Cheers,

#2

Posted 13 March 2018 - 06:38 PM

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I wonder if one day they will introduce a Coca-Cola milk or not. 😂
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#3

Posted 13 March 2018 - 06:40 PM

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Coca cola has many brands under them. 

 

For sure they already have milk


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That is all.

#4

Posted 13 March 2018 - 06:41 PM

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I wonder if one day they will introduce a Coca-Cola milk or not. 😂


Mayb a drink for piak piak. [:p] [laugh] [laugh]
Discoburg praised this
芸芸人海,罪孽深重,神佛不渡,唯我魔渡

with the spirit of the MCF tiko club..............We are................ TIKO RANGERS!!!


#5

Posted 13 March 2018 - 06:43 PM

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Coca cola has many brands under them.

For sure they already have milk

I mean Coca-Cola flavored milk, or milk flavored Coca-Cola. 😂
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#6

Posted 13 March 2018 - 06:55 PM

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maybe they can even diversify to Coke shampoo? never know


Cheers,

#7

Posted 13 March 2018 - 07:06 PM

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Coke have no smell, just taste.

maybe they can even diversify to Coke shampoo? never know

 



#8

Posted 13 March 2018 - 07:27 PM

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Coca Cola alot of Sugar...very bad for Health.


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#9

Posted 14 March 2018 - 12:07 AM

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Coca Cola alot of Sugar...very bad for Health.

That's why got Diet Coke and Zero Coke.
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#10

Posted 14 March 2018 - 12:56 AM

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Where have they been all these years???

I have tried Bourbon Coke since I reached legal drinking age.... well before the smart phone age.

Edited by Atonchia, 14 March 2018 - 12:56 AM.

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#11

Posted 14 March 2018 - 07:20 AM

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That's why got Diet Coke and Zero Coke.

Also another form of Chemical [furious] to make it sweet...not healthy. [bigcry]


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#12

Posted 14 March 2018 - 07:35 AM

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This is a car forum...why no mentioning of possible Coca Cola 🏎 EO?

#13

Posted 14 March 2018 - 09:46 AM

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This is a car forum...why no mentioning of possible Coca Cola 🏎 EO?

 

Coke fuel  [thumbsup]


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#14

Posted 14 March 2018 - 09:49 AM

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I mean Coca-Cola flavored milk, or milk flavored Coca-Cola. 😂

I think may have in future.  Many people are putting vanila ice cream in coke like A&W float which I find disgusting.  [laugh] Perhaps Coca-cola ice cream.  

 

I dun really like coke as they are very sweet and full of chemical but I would definitely try if there's coke alcoholic drink.



#15

Posted 14 March 2018 - 10:01 AM

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I think may have in future.  Many people are putting vanila ice cream in coke like A&W float which I find disgusting[laugh] Perhaps Coca-cola ice cream.  

 

I dun really like coke as they are very sweet and full of chemical but I would definitely try if there's coke alcoholic drink.

 

:TT_TT:  why isit disgusting... 


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#16

Posted 14 March 2018 - 10:18 AM

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I think may have in future. Many people are putting vanila ice cream in coke like A&W float which I find disgusting. [laugh] Perhaps Coca-cola ice cream.

I dun really like coke as they are very sweet and full of chemical but I would definitely try if there's coke alcoholic drink.

Every canned, packeted food has chemical inside.
Very hard to avoid unless ownself cook ownself.
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#17

Posted 14 March 2018 - 10:36 AM

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I dun really like coke as they are very sweet and full of chemical but I would definitely try if there's coke alcoholic drink.

 

Coke is my best medicine for sleepy afternoon.


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