Decathlon opening 4th and biggest store in Singapore. I'm surprised there is no thread being started here since they are so popz! SG so small need to many megastore? But anyway what's good in Decathlon? Been there so many times so far only buy a pair of shoes and also bag from the City Square store.
SINGAPORE - Riding on a tie-up with national sports agency Sport Singapore (SportSG), sporting goods retailer Decathlon is set to open its biggest store here yet.
The store in Stadium Boulevard in Kallang - Decathlon's fourth here - will be about 5,000 sq m in size and is expected to open its doors in January next year.
Decathlon announced the news at its Bedok store on Tuesday (May 22), where a memorandum of understanding was signed by its Asia chief executive Yves Claude and his SportSG counterpart Lim Teck Yin.
Called the Decathlon Singapore Lab, the store is the first of its kind in Asia, pioneering the use of technology like virtual simulations and augmented reality.
Customers trying out a pair of shoes will be able to get foot scans, for example.
"Traditional retail is in trouble around the world. The expectations of customers are changing very quickly, they will not come just for the (store's) layout," said Mr Claude.