my recent experience with trade in price is can nego and sometimes it get escalated to Head of Sales, even GM/MD level
cos is back to back to the purchase price and bundling of the new car buying
but its still loss, just don lose so much and how much is so much is the key tat buyer hv to decide, before even signing on the dotted line both ways...
The escalation is talking nonsense. In the end, its all decided between the "order taker" and the dealer he work with.
Tan Chong, Motor Image: used car trade in controlled by Hua Yang
Borneo Motors: used car trade in controlled by Inchcape
C&C: used car trade in controlled by Republic Auto
PML: used car trade in controlled by PPSL
this is just to name a few that i know of, PPSL and Republic is just a JV entity away from the main brand to control the used car trade in market. For some, they even develop an app and as dealers we have to pay "member fee" and "entrance fee" to be able to bid the cars.
Bcos agent doesnt wanna handle used cars, so JV with a dealer and do it, catch is the dealer has to hold the stocks with $ first meaninf $ to be paid for all trade ins whether to offset the new purchase, and then sell out to smaller dealers like us using bidding system app. Agent will be easier selling their cars cos someone is taking care of the trade in.
Some that i know, like Hyundai, the "order takers" sell to whichever dealer they fell comfortable working with or give them better mark down margin