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And the mighty Maybach has fallen. After much deliberation and deep thought, the management of Daimler AG, better known for their Mercedes Benz vehicles, had decided to axe the ultra luxury car brand. Daimler AG had made the announcement at the end of November that Maybach would cease to produce cars by 2013. This is by no means a surprise as the brand was hardly making any sales anywhere.

Way back in 1997 when the Maybach brand was launched (again after vehicle sales stopped in 1940) the company was ambitious. They predicted annual sales of 2,000 units globally from an ultra luxury brand that prices started at over USD$300,000. They believed that there was a market for another ultra luxury car brand in the likes of Bentley and Rolls Royce. It could be true, but no one actually wanted a tarted up Mercedes Benz S-Class with the