Audi design director Stefan Sielaffstated that Audi is now in the midst of defining a set of individual themes for each of the three major model families which in short are called AQR -‘A’ for Audi saloons and hatchbacks, ‘Q’ for the Quattro SUVs and ‘R’ for the sporty models. This new design philosophy is quite simple actually. Audi vehicles will still have a prominent face, but now the lights and the grille sit up front will be different for each variant. For example, the saloon will have a grille that is less upright than the SUV and the coupes will be even more rakish up front.
Sielaff had also stated that “It will mean differences, say in the way the headlights meet up with the grille; the design details will be different”. I hope Audi does get this correct as the only styling change I seem to really see on the nose of an Audi is how the LED driving lights are shaped in an Audi. If you noticed, the LED lights in the A4 are nicely curved, whereas the A6 seems to be just dull and straight and the A5 has an LED strip that is better looking than the A6 but not as striking as the A4 saloon. It’s just cosmetic actually. There are no real changes in styling from one variant to another.
Even Porsche seems to have more variety when it comes to styling. No one is going to tell you that a Porsche 911 looks like a Cayenne or a Panamera. And with that, it does seem that Audi really does need an injection of design philosophy more than even dull ol’ Volkswagen.