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Audi OMV


Rm2s
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we should alert the PIs

 

When profit margin is too healthy, you can be sure that the PIs will come in to take part in this "healthy margin", just like how there are PI Mercs, BMWs, Volkswagens.

 

Where else in the world can you sell cars and make 30k upwards per car.

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Neutral Newbie

IMO, part of the reason is that VW wants Audi to be the top range luxury brand of their line up, thats why it is always "overpriced" and they are aiming squarely at Merc & Bimmer. With the brand plus throwing in all the top quality material (of those above the supposedly good quality from VW brand) and lengthy equipments (in addition to the supposedly lengthy ones in the VW brand).... then, they demand a high premium. Just compare between a C-Class and an A4...they may not be equal in class but their price is pretty near. A4 is asking about near 140k while C is asking about only 10k to 15k more. At anytime, i'd choose a C because of the Merc's everything, well, since if u are ready to purchase anything in this price range, obviously the 10% addition for the more of the Merc is the obvious choice... not to mention the snob though.

At an A4's price, honestly, even if not the C, i'd go for a B for a closer match anytime... if not, a Passat will fill the gap...anytime too, why Audi???? [hur]

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The purpose of this thread is not for me to buy any of the cars you mentioned, but to highlight an interesting situation where for an entry level Audi A3, the parties involved are making something like $32K off it; as discussed in the thread in vagsg.

 

Anyone who decided to buy the car must have love it so much to ignore the big margin.

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Neutral Newbie

have you driven a c class and an A4 long enuff to substiantiate what you wrote? wink.gif

 

Pure drivers will only buy BMW IL6 models, which is no where near this amount so this comparison would not be a fair gauge.

 

Its a good thing everyone has different tastes in cars else it will be boring on the roads.

 

 

 

smile.gif

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Neutral Newbie

Some buy cars with their hearts, others calculate every single cent and buy the most economical. Really depends on the individual.

This is given on the basis that both these groups are equal in weath(disposable income).

 

For discussion sake, general profilling of Audi owners do not mind the premium for this marque. One would not be surprised that most of the cars that leave the showroom are almost paid for, or short tenure loans, in my opinion.

 

I have been following the discussions in vagsg keenly. Lets hope something good comes up. smile.gif

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For discussion sake, general profilling of Audi owners do not mind the premium for this marque. One would not be surprised that most of the cars that leave the showroom are almost paid for, or short tenure loans, in my opinion.

 

Do you have fact to substantiate what you wrote? [just asking you the same thing you ask the other forumer about his opinion on Merc]

 

For those who buy RS4, TT or cab models may be, for people who buy entry level like A3, A4 2.0, A6 2.0T .. I bet you most compare it with BMW etc and the loan rate and warranty and OMV and everything else before they commit.

Edited by Rm2s
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do go thru the thread again - some buyers who had assume OMV for the A3 1.8T at 36k (previous month) were shocked to see their omv at 28k only, hence their voicing their unhappiness on this issue.

 

this thread has also shown possibly 2 camps of audi buyers - those who feel that only those who can afford shd buy, and those who feel that the 32k margin is ridiculous.

 

thread seems to have quieten down ...

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IL6 - epica! [laugh] yup, diff folks, diff strokes ... not boring!

 

u know that from the charts shown in the thread, the "proper" price for the A3 (with 20k margin) shd be 106k [sly]

Edited by Gz0707
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Neutral Newbie

I have driven both A4 and the C before. Of course maybe not as loooong as u do though.... IMO, C has defenitely better drive and feel comparing both... however, of course i have to say that what i've said earlier, they are not of the same class. what my point was: from my perspective, i'd prefer a Merc and i'm not saying that the A4 worth nothing.... the discussion is "OMV of Audi" and not which is the better car. I'm saying that an Audi demanding such an asking price with such OMV and body value, as compared to a Merc, probably not very right.

Do agree with ur point on some buy cars with heart than brain. I am one. I usually don't believe in measuring with $ at all times. To me, as long as u love the car, everything can be compromised. Audi, not really my cup of tea, i prefer VW or Merc. Although VW is very much Audi but its a combi of the package that a person decide on his likes. The benchmarks of everything including cars are both in the heart and brain, many a times, can't explain too much.

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Neutral Newbie

I have driven the old C class(those which cost 190k back then) abt 4 years back. Its a strictly point A to point B car.

The new C class is more exciting in my opinion, based on feedback and adverts. Have not driven it yet neither do have have the intention to even book a test drive, dun like the looks.

 

you are correct, this does not relate to the thread posted hence we are OT-ing. ok back to the topic smile.gif

 

Current business model of Audi has seen it going agressively on marketing. Perhaps that has an indirect effect on profit margins?

Of course, debatable topic.

 

Maybe they are also too quick to want to be seen in the niche league as MB/BMW? Though others may argue that they are in no way inferior, perhaps only trailing in consumer branding.

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Neutral Newbie

opinated views as mentioned, besides the usual kopi speak.

 

Like you, i m curious to know facts. Will ask for demographics next time.

 

Then again, A3 or A4 though entry level, already cost much more than the usual jap counterparts. If budget was a concern, an option would to have gone jap? Of course, another arguement altogether.

 

wink.gif

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would be interesting to find out why a make/model of particular specs OMV can drop so much in a matter of weeks?

Edited by EventH
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