Indulge in a confident, luxurious driving experience with The Turanza 6. Engineered with ENLITEN technology for premium sedans and EV-ready, it delivers luxurious comfort, superior quietness and enhanced wet grip. Enjoy extended tread life and improved fuel efficiency, for a refined ride that lasts longer and takes you further.

Make Every Road

Your Comfort ZoneSlip into a world where the road whispers instead of roars, and every turn in your premium sedan or EV feels instinctively right. That's the Turanza 6 experience. Designed for the discerning driver, this Bridgestone tyre redefines what's possible with unwavering control in the wet, a serenity you can feel, and comfort that lasts for miles.

Comfort in

Every TreadThe New Turanza 6 redefines ride comfort. Its advanced tread compound, softer than previous generations, absorbs vibrations for a far smoother experience.

This innovative compound features an optimised blend of silica and polymer, further enhancing vibration absorption – allowing you to enjoy a refined, luxurious ride, mile after mile.

8% More Comfortable

Can a tyre truly deliver a smooth ride on even the roughest roads? We put it to the test on a track with specially designed bumps, pushing it to its limits. Watch as we measure its performance and the significant improvement it delivers.

*Based on internal benchmarks, Turanza 6 compared with Turanza T005A

The Sound of Silence

This tyre uses innovative s-shape sipes and a special tread block design to reduce road noise. Precisely placed slit silencers absorb unwanted noise, while the size and spacing of the tread blocks are varied to make the ride even quieter. It all adds up to a more peaceful driving experience.

Up to 8% Quieter Ride

We took The New Turanza 6 to the test track to see just how quiet it really is. Watch as we take it across both smooth and rough surfaces, meticulously measuring noise levels and responsiveness.

*Based on internal benchmarks, Turanza 6 compared with Turanza T005A

Confidence in Wet Conditions

The new tread pattern, featuring optimised lugs, elevates wet traction by effectively channeling water away from the tyre to minimise aquaplaning.

At the same time, the tyre's construction improves ply tension to ensure an ideal shape, maximising contact with the road and further enhancing both handling and braking performance in wet conditions.

+14% Wet Handling

Witness the enhanced wet grip of the The New Turanza 6. In this video, we put its innovative tread pattern and optimised construction to the test, analysing its ability to deliver confident handling when you need it most.

*Based on internal benchmarks, Turanza 6 compared with Turanza T005A