Anyone watched the season finale of Survivor Samoa? Was surprised and glad to see someone other than Russell won. Though he made the game interesting to watch, the way he went about screwing people and boasting about it caused him the votes and $$$$$$$. It might be a game but to be screwed and reminded time and again by the same person who did it to you, no way was they going to let him get away with it. And it showed.
You can outwit, outplay, outlast the rest but ultimately people votes not necessarily based on the mantra