Search the Community

[extract] General Motors is beefing up its senior management at Cadillac with the creation of a new position called global vice president. Taking on the new role is GM senior executive, Robert Ferguson. He shall be responsible for marketing, brand management and advertising for Cadillac in markets around the world. Mr Ferguson will report directly to GM chairman and chief executive Daniel Akerson. "I'm excited to join a talented team during a period of revitalized growth," said Ferguson. He added that the Cadillac brand needs a new flagship model,

GM has confirmed plans to build an all new small luxury car named the Cadillac ATS to compete with the likes of BMW 3 series and Mercedes Benz C Class. In order to do so, GM will invest $190 million in their Lansing Grand River assembly plant for the production of the new entry-level Cadillac. While the company is staying mum on details, CEO Dan Akerson said "America's fastest-growing luxury brand this year is about to get even more competitive with the addition of an all-new small luxury car." He added, "This investment demonstrates GM's commitment to Cadillac and to a strong U.S. manufacturing base." The car is expected to be launched in late 2012 or early 2013, and will slot below the CTS. Set to ride on the rear-wheel drive Alpha platform, which will also underpin the next-generation CTS and Chevrolet Camaro, the ATS will reportedly be offered as a sedan, coupe, convertible, and wagon. Additionally, the company has previously stated the car will feature high-tech engines and optional all-wheel drive.