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This seems to be a rather good idea, racing a printer with a car, and not just any car. The Epson is up against an Ariel Atom. The main premise of the advertisement is to prove that the Epson printer can print out the entire racetrack, Rockingham Motor Speedway in the UK to be exact, faster than a driver can drive an Atom around it. For those who still do not know what an Ariel Atom is, I suggest Google-ing it before watching this video. Its possibly the most extreme face distorting machine that was ever made for the Average Joe to drive. Some figures just to put the entire race into perspective: The Atom does 0-100km/h in 2.7s, and it weighs 612kg with 500bhp on tap. And with the supercharged Honda Civic Type R engine bolted to the skeletal car, it goes like stink! The people from Epson used a WiFi signal to print from the printer which was locked down in the Atom making the Atom look like a pregnant fish with its 2 seater frame. And the results are impressive actually, I won't spoil it for you readers, go take a look and be amazed. Not that this advertisement makes me want to buy an Epson printer anytime soon.. I just think its a pretty cool idea. HP is definitely better. Enjoy!