To sell well in Singapore, you need:
1. the reliability of a Toyota
2. the brand of a Lexus
3. the smallest possible displacement
The newly updated ES range, with a new 2.0L engine, really hoseh liao. Even the current ES250 is already quite well priced compared to its stablemates (eg GS). It just needs to be slightly more competitive before we have a bestseller.
See more at: http://www.netcarshow.com/lexus/2016-es/