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How deep is your love (for your car) ?

By SYF77 on 28 Sep 2012

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We have all heard about the term ‘Brand Loyalty’. Now, things are going to move up to a higher level, an emotional level to be exact. Coined by a strategic marketing optimization company called New Media Metrics, the term is known as Leveraging Emotional Attachment for Profit, or LEAP.

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LEAP measures how much we love the products. This affection will likely lead to a purchase in order to fulfill that emotional need. The LEAP index started in year 2010.

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For year 2012, iPhone and iPod took up the first and second position respectively. The third position is taken up by the luxury division of Nissan, Infiniti. The brand’s score improved by a large margin of 25% over the previous year. The other automobile brands that made it to the top 100 list include Cadillac (6th), BMW (13th), Audi (14th), Mercedes (15th), Land Rover (16th), Jaguar (21st), Lexus (24th) etc. The top executives at Infiniti must be glad that its arch rival, Lexus, ranks far lower.

The Infiniti brand started selling vehicles in 1989 in North America. The marketing network for Infiniti now includes over 230 dealers in over 15 countries. Features such as real-time traffic and weather updates, around-view monitor have become key selling points for the luxury brand.

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SYF77
Written by SYF77
I have been a car fanatic since 1989, when my father was changing our family car then to a Toyota Corolla 1.6 GL fitted with a Twin Cam 16 valve engine that was carburetor-fed, a big deal back in those days. The automobile technology and industry fascinates me and I hope to broadcast these interesting developments to everyone out there through this blog.



 
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