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Mahindra selected to take over Ssangyong

By Rigval on 15 Aug 2010

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Anyone here remember Ssangyong? Yes, itís that Korean vehicle manufacturer famously, or infamously know for creating that Stavic/Rodius, which may have been the undisputed titleholder of the ugliest MPV in the universe. It could be partly due to the Stavic, or not, but the manufacturer with the twin ĎSsí in its name is under a court guided restructuring exercise as it had raked up debts of about US$635million. And as a result of the restructuring, Indian vehicle Manufacturer Mahindra has been announced as the preferred company to take over SSangyong.

It is speculated that Mahindra intends to plonk down US$400million for Ssangyong. The reason why Mahindra want to purchase Ssangyong is that this would give it access to other markets, especially in South East Asia where Mahindra struggles to have any sort of brand presence. Of course, Ssangyongís brand presence isnít all too great in the first place. It only has about 2 percent market share in its Korean domestic market and some presence in Malaysia at the very least.

Taking over Ssangyong is not easy task. The company has suffered from workforce strikes and this had caused the delay of its flagship model, the C200 (pictured below) Ė the new Korando. It still hasnít been launched even though it was previewed more than a year ago.

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According to analysts, Mahindra has a reputation of settling labour disputes and may help iron out all work related issues. This purchase will enable Mahindra gain access to more modern diesel technology (Ssangyong seems to use a lot of Mercedes Benz diesel technology) and while it is expected that Mahindraís profits will suffer for the next two to three years, things should pick up for them.

Personally, I just hope they come up with a new look Stavic soon. I have been driven in one. It is very comfortable and very refined for a diesel as it can cruise at 140km/h without any stress towards the driver or the passengers. The Mercedes Benz diesel engines are refined and the chassis adequate for long distance driving. Lucky when you get in one you do not have to look at it.

The SUV pictured below is a Mahindra Scorpio. This vehicle would certainly benefit for the access of technology that Mahindra would gain by purchasing Ssangyong. Try Comparing the Korando pictured above to this would be enough.

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Mahindra, Ssangyong and 3 more...

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Written by Rigval
Born in 1972. Married with a kid. Loves B-road drives and have driven cars from the 1950s to date.

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