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MG makes a comeback in UK

By SYF77 on 09 Oct 2010

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MG Rover's old Longbridge car plant is set to comeback in a big way when Shanghai Automotice (SAIC) / MG begins building its first all new car in 15 years at the end of the year. The plant will start producing the MG6 mid-size model from knocked-down kits imported from China, preceding the UK relaunch of MG as a "value brand" in 2011.

The all new car will be available initially as a five-door fastback, with a four-door saloon to follow later on. The automaker optimistically told the Financial Times that customer clinics have compared the MG6 with the likes of the Ford Mondeo, Skoda Octavia and even with small BMWs. Prices in the UK are said to range between 16,000 to 20,000 (US$25,425 to US$31,780).

Shanghai Automotive (SAIC) bought the intellectual property rights of some of MG's cars and engines after the collapse of parent company MG Rover in 2005. MG's Birmingham office employs some 300 engineers and 30 design staff, who provide design and engineering services to parent SAIC. MG Birmingham has previously contributed its extensive knowhow to the development of the Roewe 550 and 350 sedans and the MG Zero concept car that was shown at the Beijing Auto Show earlier this year.

Chinese automakers have had no success exporting cars to Western Europe and the United States in the past. MG Birmingham's input is especially important for SAIC, with the Chinese still struggling to make large cars that are competitive with the Europeans. David Lindley, Head of SAIC's Technical Centre explains, "There's still a lack of capability in Shanghai, and probably will be for years, to design a new vehicle from a clean sheet of paper."

The success of the MG6 is essential for the future of Longbridge and for MG's European operations. At present, Longbridge only builds small numbers of the outdated MG TF roadster. Only time will tell if MG can buck the trend and recapture the hearts and minds of British consumers. The MG6 will hopefully be the first step in this difficult process.

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SYF77
Written by SYF77
I have been a car fanatic since 1989, when my father was changing our family car then to a Toyota Corolla 1.6 GL fitted with a Twin Cam 16 valve engine that was carburetor-fed, a big deal back in those days. The automobile technology and industry fascinates me and I hope to broadcast these interesting developments to everyone out there through this blog.



  • 1
ER-3682 Oct 09 2010 02:18 PM
This is based on the old Rover75 floorpan,which is 12 years old.
  • 1
 
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