Jump to content
From Servicing to Roadside Assistance - Drive Worry-Free with Sgcarmart for $99 ×

Robin Hood aids DirectAsia.com to liven up local insurance advertising

Robin Hood aids DirectAsia.com to liven up local insurance advertising

PetrolHead

Entry posted by PetrolHead ·

2,002 views

monthly_06_2013/blogentry-31583-1370591486.jpg

blogentry-31583-1370591431_thumb.jpg

In an otherwise monotonous and 'traditional' local insurance industry, DirectAsia.com aims to inject a little dose of excitement and freshness with its new advertising campaign.

 

blogentry-31583-1370590944_thumb.jpg

Inspired by similar and successful campaigns overseas, DirectAsia.com will be represented by folk hero Robin Hood in its promotional and advertising materials.

blogentry-31583-1370591464_thumb.jpg

The award-winning insurer is natural with stirring new business methods and models within the industry and the firm believes the use of the iconic figure will accelerate and further establish the firm's standing as an innovator.

 

An animated Robin Hood in real world settings will be featured heavily in the insurer's marketing campaigns, with the first adverts addressing the insurer's 'Best Price Guarantee' message. The advert will be aired on local TV and cinemas, as well as YouTube and the other internet platforms.

blogentry-31583-1370591454_thumb.jpg

Commenting on the new concept, Simon Birch, CEO of DirectAsia.com, said, "So far, advertising for insurance here has remained traditional and rather boring. You know the ones with impossibly good looking families with perfect teeth standing under umbrellas etc. Our latest campaign aims to change all that, as well as change people


0 Comments

Recommended Comments

There are no comments to display.

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now

  • I have a new favourite game - Dave the Diver!

    Nowadays I think many people have a Nintendo Switch, considering how it is often given away as a free gift when you sign up for credit cards,etc. Instead of just playing Mario Kart, Overcooked and Pokemon, I have another game to introduce to you all! The game is Dave the Diver. This game has completely captivated me with its delightful blend of adventure and relaxation. From the moment I dove into its vibrant underwater world, I was hooked. The gameplay mechanics strike that perfect b

    Less caffeine leads to more dreams

    There's nothing like a double espresso to kickstart your morning, especially if it's extracted from medium- or dark-roasted beans. What a tasty way to begin the day. I enjoy coffee, but I'm not a caffeine addict so it's not a must for me to consume. In fact, lately, I've only been drinking it once or twice a week - doing this ensures that when I do drink it (to power my way through a hectic day), the caffeine kick will be well and truly felt. I did not stop drinking coffee thrice a day
    jeresinex

    jeresinex

    0

    A 20-year journey, an old passion rekindled

    For us 90s babies, the Holy Trinity of Disney Channel, Nickelodeon, and Cartoon Network formed a big part of our childhood. The internet was just about coming into fruition, with the rise of a plethora of websites with numerous entertaining flash games and of course, the early days of YouTube. And though those things have come and gone, one thing in my life remained constant: My love for Pokemon. I first got into Pokemon 20 years ago, and I remember exactly how it went down. Let me set the

    The fun in collecting postcards without (really ever) sending them

    I believe I may not be alone when I say that I’m quite the avid collector of postcards, but rarely ever send them out to family or friends. To some, this might seem counterintuitive, even wasteful. But for me, these miniature works of art serve a different purpose. They're windows into distant lands; time capsules of bygone eras; and conversation starters par excellence. In fact, in a city as fast-paced as Singapore, where our lives often revolve around our vehicles and the next destination
    donutdontu

    donutdontu

    0
×
×
  • Create New...