How to justify the quietness of a tyre?

[Oon8116]

I wonder how the tyre makers claimed their tyres are quiet? Based on what kind of tests?

[LoverofCar]

test it on a lexus?...so aunty killed someone and claim cannot heard anything...haha

[questionedfish]

I wonder how the tyre makers claimed their tyres are quiet? Based on what kind of tests?

 

but i thought the noiser the better

[Octopus]

I wonder how the tyre makers claimed their tyres are quiet? Based on what kind of tests?

 

For your viewing plesure. :

It show how the tyre sound are measured, as well as wet braking test showing that quiet tyres performed better than standard tyre.