Remember our courtesy campaign from donkey years ago? No? How about the Love Your Ride jingle? Well, on this island we call home, the government and government linked bodies are pretty fond of campaigns and "educating" the masses about various mundane parts of our daily routine. And that got me all inspired to come up with my very first motoring related campaign to "educate" Singaporean drivers. Forget the lame courtesy and give way campaigns by the Traffic Police; mine is one that will actually benefit all of us. I call it the the Stomp on your Throttle Campaign.

Ever been stuck behind a long queue of cars at the lights even though it is not peak hour and because the guy in front insists on hyper miling his way to a new fuel consumption record, you actually failed to cross the lights before the red light came on? Ever been stuck on the upslope portion of the expressway with a guy in front who is gently caressing his throttle and the speed of his vehicle drops from a considerate 90km/h to 75km/h?

Or are you that guy in front?

If you are that guy in front, here is news for you. You may not be in rush. You may have no desire to travel faster than buses do. You may not like the concept of wasting money with rising fuel prices. You may just be cheap and anti-social.

But the rest of the motoring population doesn't deserve to be subject to your inconsiderate behavior. Here's a news flash. Most Singaporeans spend lots of money on our cars because we want to reach our destinations faster and in greater comfort than if we took public transport. We do not buy a car to beat fuel consumption records because the most fuel saving way to drive is to not drive and take a bus (which incidentally depreciates $0 per year).

So, if you are that guy in front, the next time you are at the lights, think about the poor motorists all around you and give your throttle a good hearty stomp. Singapore thanks you for doing your national duty in keeping our roads smooth running.

Alternatively, just leave your car at home.