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2012 F1 begins in Melbourne and some thoughts on the Lotus F1 Team

2012 F1 begins in Melbourne and some thoughts on the Lotus F1 Team

Rigval

Entry posted by Rigval ·

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How do you feel when you see VW rims on Skoda?  

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  1. 1.

    • Indifferent ...
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    • Owner of the Skoda couldn't find Skoda rims
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    • Owner tries to disguise the Skoda as a VW
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The Formula 1 circus show has begun for 2012 Melbourne Grand Prix recently.

 

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The race was entertaining as the cars were bunched up again with 17 laps to go due to the safety car coming out after a racing incident. So it was basically down to the wire.

 

However, the Malaysian Grand Prix happens this coming weekend (the 25th of March 2012) over at Sepang and the carnival has started early for some.

The newly minted Lotus F1 Team (Lotus bought out the Renault F1 team last year) have started the ball rolling displaying their latest challenger, the E20.

 

It was displayed and driven in front of the Malaysian public at Proton's Power of 1 Event. Donuts and all.

 

Driven by former F1 Champion Kimi Raikkonen and newbie Romain Grosjean, Raikkonen did quite well coming in 7th over at Melbourne while Grosjean did not finish. It wasn't too long ago that a powered by Renault car propelled Fernando Alonso to two world championships and it is a good platform for any car manufacturer to gain entry into F1.

 

Of course we have to note that Renault is an automobile manufacturer in their own right and must have decided that they had to spend tons of money on their own in Formula 1. That is why they must have become enginge suppliers.

 

It makes perfect sense money-wise and so we now have the Lotus F1 Team


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Seansene

Um, Lotus does not own the team, it is the tile sponsor. The team is actually owned by a venture capital group, which took over in 2009 (see the cars' sidepods). The name change only came late last year after a legal wrangling with the other Lotus F1 team, now re-christened Caterham, was settled. So any questions of investment and profitability would affect Genii Capital, not Lotus. The car maker stands to gain exposure and a halo effect for their sponsorship, not profit.

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