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Ferrari will limit sales of its high-performance street cars this year to protect the brand's aura of exclusivity, chairman Luca Montezemolo said on Wednesday. Wealthy people around the world are snapping up Ferrari's and the company is worried the brand might lose its appeal as a symbol of rarefied luxury. As a result, it will scale back production to below 7,000 units this year, compared with 7,318 last year. "The exclusivity of Ferrari is fundamental for the value of our products," Mr Montezemolo told journalists at the company headquarters near Modena, in northern Italy. "We don't sell a normal product. We sell a dream." Ferrari sales were up 4 per cent in the first quarter, to 1,800 units. Montezemolo said he will provide a detailed outlook in the coming months but estimated the drop in unit sales this year will be greater than 1 per cent or 2 per cent. Source: http://www.straitstimes.com/breaking-news/...sivity-20130509

Is BMWs & Mercs losing Exclusivity ? No. Is a growing trend of more and more wealthy Singaporeans and FTs with high net worth.

It hit me one of these days while reading a car magazine, there's always advertisments of watches and sometimes even a section devoted to a review on watches. Some of them may be made specially after a certain marque or model, while others are just featured on the glossy pages of automotive indulgence. So that brought me to question, why? More often than not you'd see huge watch company name slap an enormous banner on an F1 car or catch a glimpse of an F1 driver's face on a Tag Heuer ad. Timepieces are almost always related to cars in some sort of historical manner. Cars and timepieces have rich heritage, going back to the years before even our grandparents were born. Both have precision engineering involved and both can be extremely exclusive. Let me give you one example. The Maserati MC 12 is an extremely rare car to behold, what more to own. Now Audemars Piguet has been around since 1875 and that's even longer than Maserati has ever survived, but back to my point. They have created a timepiece after the MC12. The Maserati is hugely expensive and so is the watch, its 250, 000 Euros! For a watch! You could buy a house for that money... And of course like the Maserati, its exclusive. So both commodities are expensive, rare and extremely technical to the point that they inspire awe. But why the constant relation between the two? Well it comes down to motor racing. In 1911, Tag Heuer unveiled something called the 'Time of Trip' function which was the first ever dashboard chronograph for cars. And ever since then, it has been a battle between the watch makers to see who could get the most precise and accurate measure of a lap time. With its thorough involvement in motor racing, it naturally progresses on to endorsement deals by drivers and having stickers on race cars. To this day, timepieces and cars have become interlinked like gear cogs, they both pursue perfection and precision but with artful design. Here are some timepieces that have caught my eye: Audemars Piguet Millenary Limited Edition Watch Ferrari Granturismo GMT by Officine Panerai Parmigiani Fleurier Bugatti 370

Okay, this ain't some really special secret place, but it's our own place where we can bitch about anything and everything and keep to ourselves. Only folks we have met several times and feel we can trust are invited to this place. To keep this place our own, please keep it's existance to yourself. This has to be strongly enforced as I don't want every Skoda owner to waltz in to the forum demanding access to this area and getting all our sensitve posts, contacts... basically, information.... and leaking them out to who knows what and where. Wouldn't it be nice to know you can come in here and do anything you want un-moderated? (but still moderated by C708 and me ) I've sent out sms to all who have access to this place, please do not be offended by the sms as I'm not pin pointing anyone for anything at all. Just a gentle reminder that's all Current folks who have access to the lounge 01) Ajedi72 02) Beanoyip 03) Bigboot 04) C708 05) Cola80 06) Conned 07) DoctorDrake 08) Dudemobile 09) Evilyn143 10) Fabiete 11) Fortress 12) Hondaskoda_ 13) Karen 14) Koolaba 15) Kyleng 16) Latzu 17) Lightspeed 18) Lordgt 19) Meow 20) Moeykf 21) Octaviafan 22) Octy_xes 23) Ops17 24) Perry 25) Peterchek 26) Peterlee 27) PointyEwe 28) Redcar 29) Relak 30) Skoda_Man 31) Skodarr 32) Skodee 33) Skoder 34) Slowdive 35) Sonnytay 36) Spotty 37) Steady 38) Superb 39) Tashi 40) Tifosi 41) Tracxterem 42) Vass 43) Veron 44) Virus 45) Volk74