We have come across advertisements like the one above, from insurance or real estate companies in our local tabloids. Usually there is a picture with rows of agents whom are smiling and celebrating their success with the most business and obviously earning a large sum for commission. Visually similar to your annual school yearbook.
Online insurance company DirectAsia.com has done the exact opposite.
For its latest advertising campaign, they have featured happy customers, instead of agents in their spoof ads, with the phrase, "Insurance companies today seem to have a lot of happy agents. Quite frankly, we'd rather have happy customers.