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NHTSA enlists Robocop to help curb drunk driving

NHTSA enlists Robocop to help curb drunk driving

Deeq

Entry posted by Deeq ·

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http://www.youtube.com/watch?v=kwLfhVnALOAThe National Highway Traffic Safety Administration(U.S.) would like drivers to know that when eggnog and Christmas cheer get the best of you this season, driving is the last thing you should do, and it has enlisted the mercenary services of Robocop to remind you. In a $7.5-million ad campaign, at least.

 

http://www.youtube.com/watch?v=INmtQXUXez8

The anti-drunk driving commercials are part of "Drive sober or get pulled over" ads that accompany a heightened police crackdown on drunk drivers until January 1. It coincides with the release of the Robocop reboot, which is scheduled to be in theaters next February.

 

http://www.youtube.com/watch?v=xPLSpmAtc1Q

You can check out the 32-second NHTSA spot below, and also two trailers for the Robocop film just to make sure you understand what you're dealing with. You know what needs to happen now. Rather, you have ten seconds to comply....

 

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Here in Singapore, Drink driving is a very serious offence and the penalties are severe. Drink drivers, on conviction, will be disqualified from driving for at least 12 months, which would, in effect, invalidate their driving licences. These motorists will have to undergo the theory and practical tests in order to obtain their driving licences again. In addition, first-time offenders can be fined between $1,000 and $5,000, or jailed up to 6 months, while repeat offenders may be punished with a maximum fine of $30,000 and a mandatory jail term of up to 3 years. They may also receive up to six strokes of the cane should death or serious injury occur.

 

So, don't drive to drink :)

 

 


3 Comments

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1fast1

Completely unnecessary remake/sequel just like with Total Recall, Tron, Kingdom of the Crystal Skull and of course the new Star Wars. Yet another fond childhood memory desecrated for profit.

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