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https://www.channelnewsasia.com/news/cnainsider/army-fake-reviews-online-taobao-amazon-tripadvisor-sales-10448454 marketing strategy or a scam? i dont mind getting paid $1,600 a month just from writing them though... usually before buying stuff on taobao/ezbuy i'll read through the reviews first. esp in the case of ezbuy, it's easy to spot real from fake reviews. usually genuine ones will have actual product photos. and i would prefer to read reviews weighing both the pros and cons. if company A has 20 good reviews, it may just look dubious. but in any case, take any reviews with a pinch of salt. especially items from taobao. one man's meat may be another man's poison. it's the same for bloggers/influencer. they are paid to advertise and endorse products from their sponsors, if not how are they going to earn? though there are genuine ones out there. you usually see the new "influencers" or the less popular ones being more eager to say niceties about their sponsors. those are the ones you should avoid.