Hi all,
I wrote the following in another thread but thought this could be a discussion topic on its own:
When I 1st joined MCF in 2003, I often came across discussions on Singaporean having herd mentality in buying Japanese cars. 5 years has passed, still we're seeing discussion about herd mentality in Japanese car buying behaviour.
The way I look at it, the herd mentality is here to stay. By the way, Singapore is not unqiue, other than the main European market, jap cars probably still lead the pack at least in Asia. So this is just not about Singaporean mentality but a market trend.
People have been saying conti car prices have dropped, Korean cars quality has improved and China cars are fast catching up but Japanese cars are still leading the pack.
What would it takes to overturn the herd mentality and do you think this will change another 5 years down the road?
Regards,