Beanoyip Turbocharged October 20, 2007 Share October 20, 2007 Guys, take alook at C12 on ST classiads. Superb mistakenly labelled as a Octavia on its license plate... Really good advertising for both cars. ↡ Advertisement Link to post Share on other sites More sharing options...
Moeykf Neutral Newbie October 20, 2007 Share October 20, 2007 ok. will check it out ltr. thanks Link to post Share on other sites More sharing options...
Gz0707 4th Gear October 20, 2007 Share October 20, 2007 bro u very sharp - maybe this is the "surprise offer" - must go make booking liao - slow reg oso nvr mind ... Link to post Share on other sites More sharing options...
Beanoyip Turbocharged October 20, 2007 Author Share October 20, 2007 It was Koolaba who alerted me Link to post Share on other sites More sharing options...
Koolaba 1st Gear October 20, 2007 Share October 20, 2007 (edited) Interesting chapter for Skoda in Singapore. 1. Skoda vehicles being advertised side by side with the Chinese cars. 2. An Exklusiv model is created for local market - the Skoda Octavia Superb 3. A Skoda Superb model being labelled as an Octavia Thanks to the creator(s) of this full-colour full-page advertisement, you have indeed created an IMPACT. Edited October 20, 2007 by Koolaba Link to post Share on other sites More sharing options...
Koolaba 1st Gear October 20, 2007 Share October 20, 2007 Instant upgrade from an Octavia to a Superb! Link to post Share on other sites More sharing options...
Vodkeith Neutral Newbie October 20, 2007 Share October 20, 2007 brudder, heard of 'private label' Link to post Share on other sites More sharing options...
Niteblu Neutral Newbie October 20, 2007 Share October 20, 2007 WTF. What Kind of CRAPPY Assed Marketing Manager is that. Doesn't even know His/Her product, from his/her own backside. Much less than ignorance, this is sheer stupidity. Imagine C&C Advertising their new S-Class C350 Or Kah's new Honda Civic Accord... Link to post Share on other sites More sharing options...
Rmteamrims 1st Gear October 20, 2007 Share October 20, 2007 it only proves that it is a good AD that can capture attention at least it got ur attention Link to post Share on other sites More sharing options...
Simpleman 1st Gear October 20, 2007 Share October 20, 2007 Now we know what they mean about 'repositioning the Skoda label.' They're positioning Skodies with the Geelies. Sigh. Link to post Share on other sites More sharing options...
Echelon 3rd Gear October 20, 2007 Share October 20, 2007 (edited) It is sad to see that they do not take ownership of what they sell. Someone must have approved it, several people would have seen it, purely a lack of attention to details. More branding should be done for Skoda though. But kudos to Ekklusive for the car fair and in Suntec so it ought to be quite big, of course the main candy draw would be the Chinese cars. All the best to Skoda - it is a brand that need some serious branding - it was VW Group fastest growing company last year. Edited October 20, 2007 by Echelon Link to post Share on other sites More sharing options...
Gz0707 4th Gear October 20, 2007 Share October 20, 2007 bro K - where where i wan to buy ... . so now i know u dont post much anymore, but u still stalking all the skoda ads right? kekeke - just like me ... AJ's superb is still on sale at sgcarmart and vag.sg ... opps Link to post Share on other sites More sharing options...
Gz0707 4th Gear October 20, 2007 Share October 20, 2007 u got it all wrong lah ... now that everyone knows the "power" of MCF, this was done to so that is be a topic for all to discuss here in MCF. Rem the stars' fav saying to the media? "U can love, u can hate me, but dont stop writing abt me!" So this is reverse marketing ... or is it somersault marketing? i blur liao ... Link to post Share on other sites More sharing options...
Koolaba 1st Gear October 20, 2007 Share October 20, 2007 Hopefully the AD will not remove the Skoda badge on Skoda vehicles, replace them with similarly looking Geely badges and market them as premium Geely models. This is the 1st AD which runs a common advertisement for different brands of cars, catering to different market segments. You do not see C&C advertising Mercedes, Mitsubishi, Citroen, Kia alongside one another, or Trans Eurokars advertising Porsche, Mini, Saab in a single advertisement, do you? Link to post Share on other sites More sharing options...
Koolaba 1st Gear October 20, 2007 Share October 20, 2007 I would rather the China cars be given full attention in the single page full-colour advertisement while Skoda cars are featured in the usual nondescript, black and white ads. Link to post Share on other sites More sharing options...
Volk74 Neutral Newbie October 20, 2007 Share October 20, 2007 Is someone forwarding the ad to Skoda HQ? got to do some justice to the brand... Link to post Share on other sites More sharing options...
Smartmax85 Clutched October 20, 2007 Share October 20, 2007 saw the ad, so are they selling it ? Link to post Share on other sites More sharing options...
Echelon 3rd Gear October 20, 2007 Share October 20, 2007 Haa...if they are planning to place a Chinese badge, I want mine to read - Skoda GeeLak (Superb in Hokkien) ↡ Advertisement Link to post Share on other sites More sharing options...
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