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NETIZENS SLAM SAFRA OVER 'SEXIST' POSTER ADVERTISING GYM MEMBERSHIP SAFRA has come under fire over an advertisement that has been displayed at several bus stops around Singapore that some have called 'sexist'. The ad, pictured above, shows a gym scenario where two young men working out are checking out a girl who is standing in the foreground. It is accompanied by the caption "A great workout, good friends and some healthy distractions.” It is an ad about SAFRA membership. One concerned Singaporean who saw the ad, took a photo of it and posted it to the SAFRA facebook page to voice her concern about the poster: . . . . . . . . . . . . . . . Then today, I saw this. SAFRA releases new gym ad targeting men, undoes sexism of previous ad Posted on 11 March 2014 New ad tries to be politically correct, shows a man of minority race working out instead of a Chinese woman. After receiving death threats and some complaints from some quarters regarding its previous gym advertisement that portrayed two men mentally raping a woman, SAFRA has come up with a new ad. The new gym ad aims to undo the damage done by the previous ad that objectified the woman as a piece of meat. For the new ad, a male model of minority race was chosen as it is more politically correct than using a Chinese woman as a model. A SAFRA spokesman, Tong Xing Lian, said: “This ad is appropriate because we managed to get rid of the sexism of men ogling at a woman. Now it shows men ogling at a man, because SAFRA is a man’s organisation.” “In NS, everybody is a man and it is all about men. Men shower with men, men sleep with men and men are taught how to die for other men.” “This is the SAFRA spirit.” At press time, SAFRA said they have received a call from one Lawrence Khong of FCBC.

Christian charity defends workshop which Hwa Chong student called 'sexist' A Christian charity that conducts sexuality and relationship education workshops in schools has defended its programmes, after a student said it promoted gender stereotypes. Student Agatha Tan, a first year junior college student at Hwa Chong Institution, had on Friday attended a workshop in school, run by Focus On The Family Singapore, a pro-family Christian charity. She has written to HCI principal Hon Chiew Weng saying that the workshop "seemed to emphasise and enforce traditional gender roles in a relationship". She referred to a booklet given to students, which said girls need to feel loved, can be emotional and have a "deep need for her boyfriend to find her beautiful". The booklet also said boys are "visual", and that a "guy can't not want to look", and they have a desire to "visually linger on and fantasise about the female body". Source: http://www.straitstimes.com/news/singapore/education/story/christian-charity-defends-workshop-which-hwa-chong-student-called-sex