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By SYF77 on 24 Aug 2011

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The end is here for Mazda's rotary-powered RX-8 sports car as a result of low sales volume and more importantly, stricter emissions standards. According to a report from Automotive News, production of the RX-8 has stopped in early July and the remaining inventory will be sold by the end of this year.

Mazda has stopped offering the car in Europe last year, after failing to meet the more strict EU emission standards. Last year, the Hiroshima-based company managed to deliver just 1,134 units, a 49% decrease compared to 2009, while sales in the first half of 2011 decreased by a further 21%. The front-mid-engined rotary sports car was launched by Mazda in 2003, with its best sales year in 2004, moving 23,690 units. It is the last in the line of rotary-powered sports cars that started in 1971 with the RX-2. This could very well be the last mass-produced rotary-powered sports car.

Kiyoshi Fujiwara, the brand’s executive officer for product planning and powertrain development, revealed that the company was indeed considering the cancellation of some projects due to economic reasons, and the successor to the RX-8 was one of them. However, Fujiwara claims no final decision has been taken yet. He indicated that if the newly introduced SKYACTIC engines sell well, then Mazda would have the funds to pump into the development of the next RX-8.

engine, super cars, sales report and 4 more...

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Written by SYF77
I have been a car fanatic since 1989, when my father was changing our family car then to a Toyota Corolla 1.6 GL fitted with a Twin Cam 16 valve engine that was carburetor-fed, a big deal back in those days. The automobile technology and industry fascinates me and I hope to broadcast these interesting developments to everyone out there through this blog.

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Proton_neutron Aug 24 2011 04:18 PM
People are getting more and more affluent around the world, and people who buy coupes have already moved up to the Germans stablerange.

Mecontle Aug 24 2011 05:20 PM
a stupid decision, put in a normal toyota 2L engine sales will pick up easily
ER-3682 Aug 24 2011 07:14 PM
I wonder does Ford still got share in Mazda,if have put their 2L turbo of the Mondeo will be nice.
Mecontle Aug 24 2011 11:59 PM
I actually like the chasis styling very nice
Friendstar Aug 25 2011 08:05 AM
Basically I feel that it is not absolutely necessary to put in a rotary engine. Just a normal Honda spec 2 litre engine will suffice
Pocus Aug 25 2011 03:52 PM
Ever since the introduction of lower displacement, high powered, high fuel-efficient TSI units, rotary engines sort of become obsolete already.

The RX8 was a beauty during it's younger years, the suicide doors concept is a innovative concept for those who wants practicality with coupe-like sleekness.

Rest In Peace, RX-8... one of the most iconic japanese sports car from the previous decade...
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