Kia K5

[Proton_neutron]

K5 is not selling that well, that's why the price has to come down. There is a psychological barrier when someone looking at a $130k cars. Given a choice of Camry and K5, at around the same price, I won't be surprised if Camry is the automatic choice for many. Just imagine if the Forte was sold at the same price as the Altis when it was first launched, would it have been as successful as it is today?

 

Branding takes a long time to build.

 

 

You're absolutely right!

 

Of course, people's first impression on the K5 would probably be an impressive one. But when they ask what car is that, and you reply Kia, they will cast a frown on their faces.

 

And so what if the interior came with plenty of features? It's still not running away from the fact that it's a Kia!!

 

And to pay $130k for one is really bonkers! The price point is the $100k barrier.

 

 

[Rm2s]

You're absolutely right!

 

Of course, people's first impression on the K5 would probably be an impressive one. But when they ask what car is that, and you reply Kia, they will cast a frown on their faces.

 

And so what if the interior came with plenty of features? It's still not running away from the fact that it's a Kia!!

 

And to pay $130k for one is really bonkers! The price point is the $100k barrier.

 

With COE at today's level, it is unlikely for C&C to sell the K5 at 100K. It is better for them to completely abandon the car if $100k is the expectation.

 

If C&C willing to take a smaller margin, sell the car at $110k region where they still have about $14k margin per car, the K5 might move.

 

Tough battle for C&C in this segment.

[Picanto]

K5 is not selling that well, that's why the price has to come down. There is a psychological barrier when someone looking at a $130k cars. Given a choice of Camry and K5, at around the same price, I won't be surprised if Camry is the automatic choice for many. Just imagine if the Forte was sold at the same price as the Altis when it was first launched, would it have been as successful as it is today?

 

Branding takes a long time to build.

 

this model is going to be another failure. first, it was the Kia Soul, now its the K5, what's next?

[Notsogoodman]

It's just not KIA, both the Japs & Koreans are suffering. With falling Euro & high COE, the Contis are becoming an attractive options to many who has a budget exceeding $100k

[Picanto]

It's just not KIA, both the Japs & Koreans are suffering. With falling Euro & high COE, the Contis are becoming an attractive options to many who has a budget exceeding $100k

[/quote

 

toyota altis going to be knocked off its no.1 spot very soon

 

[Sgsw0skl]

at the 130K , a Turbo Charge 1.6 from citroen is very attractive option.

[Rm2s]

at the 130K , a Turbo Charge 1.6 from citroen is very attractive option.

 

That option of the C5 is no longer available. Citroen is now selling only the high spec version at $143K there about. According to the SE, the lower spec version is not popular as it is just $10k below the full spec version.

 

I think the Puegeot 508 will also be selling at close to $150k region when it is officially launched.

[Picanto]

With COE at today's level, it is unlikely for C&C to sell the K5 at 100K. It is better for them to completely abandon the car if $100k is the expectation.

 

If C&C willing to take a smaller margin, sell the car at $110k region where they still have about $14k margin per car, the K5 might move.

 

Tough battle for C&C in this segment.

 

i believe that CNC may retrench some sales staff if sales still so bad. no point keeping so many of them when the cars do not sell.

frankly speaking, how many new kia soul, forte are on the roads nowadays? rare to see forte with plates SKA and above. and not to mention the soul? rarer than a ferrari.

[Expertz]

i believe that CNC may retrench some sales staff if sales still so bad. no point keeping so many of them when the cars do not sell.

frankly speaking, how many new kia soul, forte are on the roads nowadays? rare to see forte with plates SKA and above. and not to mention the soul? rarer than a ferrari.

 

frankly speaking too, how many new hondas/toyotas/hyundai/mazda do you see on the roads nowadays?

if the problem is as bad as you put it then its not just kia who'll have to retrench staff

infact mitshibushi showrooms are already being taken up by kia, just walk into their ubi showroom and take a look

 

[Picanto]

frankly speaking too, how many new hondas/toyotas/hyundai/mazda do you see on the roads nowadays?

if the problem is as bad as you put it then its not just kia who'll have to retrench staff

infact mitshibushi showrooms are already being taken up by kia, just walk into their ubi showroom and take a look

 

people are still willing to pay more for a jap brand than a korean brand.

[Caddilac]

people are still willing to pay more for a jap brand than a korean brand.

But the fact is some Jap brand are selling less car than the Korean in SG.. So people are not even willng to pay for some Japanese brand already...

With more and more new models from the Korean, the Japanese will suffer even more in the near future... I believe people will wake up and realise that why they pay more for outdated stuff

[FromA2B]

I test drive the K5 and though it is a good drive, the price tag of 130K would be a hinderance, considering u can get a Camry around that price. Even the higher spec 2.4 i45 may be a better option for a better drive, IMHO.

 

I too receive a call from SE that a 10K drop in price. Sigh. When I bought the Forte last year, the same thing happen. One weekend drop 10K without much drop in COE> In fact, I gotten the car at a higher COE. Though I think I had a better deal, it makes me more apprehensive about committing to a KIA on the spot, wary of the pricing practice that KIA AD has...

 

 

[Picanto]

I test drive the K5 and though it is a good drive, the price tag of 130K would be a hinderance, considering u can get a Camry around that price. Even the higher spec 2.4 i45 may be a better option for a better drive, IMHO.

 

I too receive a call from SE that a 10K drop in price. Sigh. When I bought the Forte last year, the same thing happen. One weekend drop 10K without much drop in COE> In fact, I gotten the car at a higher COE. Though I think I had a better deal, it makes me more apprehensive about committing to a KIA on the spot, wary of the pricing practice that KIA AD has...

 

initially they will price the car high to test the mkt. after some time, if sales is no good, they have to reduce the price to get sales moving. its too bad for the customers who bought it when its just launched

[Liu38]

If I have the budget of S130k! I will not take any Jap or korea brand. I will simply add 30k to get the new 1.6L S80.

 

 

[Friendstar]

If I have the budget of S130k! I will not take any Jap or korea brand. I will simply add 30k to get the new 1.6L S80.

 

 

what about the mercedes C class 180.

 

 

 

[Renegade777]

Some wanna change the Kia logo to hide the fact that it is a Kia

Some wanna change the Kia logo because it looks boring

Some wanna change the logo because of all the above reasons

 

If car looks good, it looks good and if it looks ugly it looks ugly and no logo can change that

 

I don't see how a change of logo can convince anyone that this car is not a Kia and I don't see how a logo measuring about 10cm can alter the looks of a car in any significant way.

 

I wouldn't bother with such small details

 

Of course there is nothing wrong with doing whatever you want to your car so long as it makes you feel good

 

Somemore reason and no offence to anyone. Some people change the KIA logo becasue it sounds like "Kil*ed-In-Action - KIA.

 

 

[Expertz]

I test drive the K5 and though it is a good drive, the price tag of 130K would be a hinderance, considering u can get a Camry around that price. Even the higher spec 2.4 i45 may be a better option for a better drive, IMHO.

 

i think that you should compare apples to apples, if you are going to compare a 2L car against a 2.4L and say the 2.4 gives a better ride then i can tell you that a 3L will give an even better ride

of course, a 3.6L will give an even better ride than the 3L

but a 5L v8 will beat the 3.6

then a 6L v10 will beat the 5L

finally you are better off in a rocket

 

however once you are done in your rocket and decide to come back to comparing apples, i'm sure you'll find that the camry gives a lousy ride if compared against the k5; but you don't need a rocket to tell you that

 

 

[FromA2B]

i think that you should compare apples to apples, if you are going to compare a 2L car against a 2.4L and say the 2.4 gives a better ride then i can tell you that a 3L will give an even better ride

of course, a 3.6L will give an even better ride than the 3L

but a 5L v8 will beat the 3.6

then a 6L v10 will beat the 5L

finally you are better off in a rocket

 

however once you are done in your rocket and decide to come back to comparing apples, i'm sure you'll find that the camry gives a lousy ride if compared against the k5; but you don't need a rocket to tell you that

 

 

The 2 views I am making is from a price point perspective, and not a car comparison.

 

a. For the price point of 130K, one can get a Camry with some money to spare, and I did not mention anything about a better drive.

b. For the price point of 130K, one can also get a 2.4l 145, with more money to spare which offer a better drive.

Edited April 25, 2011 by FromA2B