Jaguar's Next Chapter, A Calculated or Suicidal Move?

[Mkl22]

all the comments internet wide on this new logo are bad... all saying ITE... IT'S THE END

Edited November 22, 2024 by Mkl22

[ER-3682]

Actually,the Indian & Chinese Bosses.always not happy with the Management in England,they are trying to close down the Factory there,but the Union are too strong....British Worker's Attitude are terrible,they always thought they are the BEST...but that was after WW2.

[Kklim]

On 11/22/2024 at 5:48 PM, Carbon82 said:

There are actually 3 new logo introduced by Jaguar a few days back.

I actually find the first one (the leaping Jaguar) better than the current one, simply because it is now leaping in the correct direction, forwards vs backwards on the current logo.

But I concur with Mr. Brown, the new fonts are too rounded, 不够霸气。Round round car model? This one Pop up in my mind instantly. 😂 

Tongkat Dua

[ER-3682]

All the new Logos,so Ugly,since now part of JLR Group belongs to the Chinese,they should use ''Jaguar'' in Chinese.

[Lethalstrike]

On 11/22/2024 at 9:14 PM, ER-3682 said:

All the new Logos,so Ugly,since now part of JLR Group belongs to the Chinese,they should use ''Jaguar'' in Chinese.

Do they belong to the Chinese now? I'm of the impression that its still under India's TATA.

[Mkl22]

On 11/22/2024 at 9:14 PM, ER-3682 said:

All the new Logos,so Ugly,since now part of JLR Group belongs to the Chinese,they should use ''Jaguar'' in Chinese.

JLR is TATA. Bleeding TATA. But TATA got money. Maybe it’s because they wanna use money to tekan their ex colonial masters. But alas it’s costing them too much now. 
anyway how the UK turns out now is to repay for their past sins of plundering Africa and Asia. They deserved what they get. 

[107fan]

On 11/22/2024 at 5:48 PM, Carbon82 said:

There are actually 3 new logo introduced by Jaguar a few days back.

I actually find the first one (the leaping Jaguar) better than the current one, simply because it is now leaping in the correct direction, forwards vs backwards on the current logo.

But I concur with Mr. Brown, the new fonts are too rounded, 不够霸气。Round round car model? This one Pop up in my mind instantly. 😂 

Yes, the 1st logo is acceptable.

Wonder how they will stick on the cars now. If bring back 1st logo, at least looks more like a Jag.

[Lala81]

The commercial is damn idiotic. Lol. 

 

 

Edited November 22, 2024 by Lala81

[Carbon82]

Gary Jenkins, managing director of content agency No Brainer, said that if the automaker’s intention was to garner as much attention as possible, “they’ve certainly succeeded.”

 

Jaguar Logo Drama: Design Boss Denies “Sniffing The White Stuff” During Rebrand

• Jaguar has started communicating its new logo and branding for the company’s make-or-break rebirth.
• The automaker’s Chief Creative Officer told journalists he knows not everyone will like Jag’s new direction.
• “[We have] not been sniffing the white stuff – this is real,” Gerry McGovern said.

The definition of madness is trying the same thing over and over and hoping for a different result, according to the old saying. Jaguar’s been there, done that, so now it’s doing something really different. But journalists who attended the reveal of the brand’s new logo and direction think it might be mad anyway.

In case you’re not up to speed with what’s going on at Jag, the company has axed its entire product line and is rebooting itself as an EV-only company that will launch three electric vehicles between 2025 and the end of the decade. We’ll see a concept version of the first of those – a long, low four-door sedan – on December 2.

But these three new cars aren’t direct replacements for the axed XF, F-Type, and F-Pace. They’ll be far more luxurious and expensive because Jaguar wants to position itself further upmarket, as a rival to Porsche and Bentley. It really starts with a clean sheet of paper, and it’s not only the vehicles that are new; so is the bizarre branding.

We say bizarre because the automaker’s fresh logo is its name spelled out in widely-spaced type using a mix of upper and lower-case letters. At first glance, it looks like the ‘G’ is the only upper-case letter (G for Gerry McGovern, the brand’s Chief Creative Officer, perhaps?), but Jaguar disabused The Verge of that notion, explaining that the ‘J’ and ‘U’ are also upper-case. Which doesn’t make it any less ridiculous.

And as if JaGUar wasn’t already inviting enough ridicule with its logo nonsense, it opened the door to more mockery by releasing a video on social media that could pass for a perfume ad. There were plenty of bright colors and clothes that you’d never see outside of Paris Fashion Week, but not a single car.

Car Dealer Magazine’s James Baggott says he was forced to sit through an hour of marketing waffle at “the most bizarre automotive media launch I’ve ever attended” while Jag execs parroted the ‘delete ordinary’ and ‘live vivid’ phrases that a marketing agency probably charged JLR millions to come up with. McGovern told journalists that the rebranding project was deadly serious and that his team had “not been sniffing the white stuff – this is real,” Baggott reports.

The long-time JLR design boss also acknowledged that while the new direction was designed to “stir the emotions”, not everyone will be a fan. Older, traditional Jaguar buyers are likely to be non-plussed by the pomp, and XE and E-Pace owners will find they’re 30 pay rises away from being able to afford next year’s new sedan, which will start at north of $120,000.

And anyone who has been left stranded without use of their car for months due to Jag’s parts disaster won’t give it the time of day, no matter what the new EV looks like (Jaguar says it will still retail and repair older models, but there will be fewer dealers, with those remaining getting a luxury makeover).

But Jag’s main goal for now is to communicate that huge changes are coming and to get people talking about that. So even if the brand is getting roasted on social media, the campaign is working in one sense. What really matters though, is not the typeface of the new logo, but what the new electric sedan looks like.

[Ginyu]

At my estate, the owner of the one and only jaguar has finally throw in the towel. He is now driving bmw for better peace of mind🤣

[ER-3682]

On 11/22/2024 at 9:44 PM, Lethalstrike said:

Do they belong to the Chinese now? I'm of the impression that its still under India's TATA.

If belong to India,use India Word for Jaguar.

[Lethalstrike]

On 11/23/2024 at 9:45 AM, ER-3682 said:

If belong to India,use India Word for Jaguar.

Will be quite complicated 😁

Jaguar in Tamil - ஜாகுவார்

Jaguar in Hindi - जगुआर

Jaguar in Punjabi - ਜੈਗੁਆਰ

Jaguar in Telugu - జాగ్వర్

[Beregond]

I only want to know how much they pay designer for that 3 logos🤣🤣🤣

[Mkl22]

I think next time the brand survives to sell hand bags and wallets. 
but then who the heck will buy a Jaguar branded bag? 😂

 

Edited November 23, 2024 by Mkl22

[Mkl22]

With so much back lash… I wonder who the brand is now targeting. 
Isn’t a good marketing campaign one that resonates with as large an audience as possible? 
if jag marketing people cannot get it into their thick skulls that they have failed big time then I think they are delusional. 

 

[Beregond]

On 11/23/2024 at 11:18 AM, Mkl22 said:

With so much back lash… I wonder who the brand is now targeting. 
Isn’t a good marketing campaign one that resonates with as large an audience as possible? 
if jag marketing people cannot get it into their thick skulls that they have failed big time then I think they are delusional. 

 

I think they targeting their local market maybe.

Every 1 taste is different😬

[Volvobrick]

On 11/23/2024 at 11:18 AM, Mkl22 said:

With so much back lash… I wonder who the brand is now targeting. 
Isn’t a good marketing campaign one that resonates with as large an audience as possible? 
if jag marketing people cannot get it into their thick skulls that they have failed big time then I think they are delusional. 

 

They sure trying hard and succeded in alienating the few remaining J@GU@R fans. Maybe calculated enough new woke people will replace them.

[Mkl22]

On 11/23/2024 at 11:53 AM, Volvobrick said:

They sure trying hard and succeded in alienating the few remaining J@GU@R fans. Maybe calculated enough new woke people will replace them.

New woke people bo lui la. New woke is chwee kong… it’s the old fuddy duddies who have the money to splash. 

Edited November 23, 2024 by Mkl22