Mazda Singapore For Sale ?

[Blackseal]

Heard Mazda's local agent is selling their franchise here....Seems like poor sales hit them quite badly resulting in the sale....Wonder who's the buyer ? Hmm...

[Proton_neutron]

Heard Mazda's local agent is selling their franchise here....Seems like poor sales hit them quite badly resulting in the sale....Wonder who's the buyer ? Hmm...

 

 

 

 

 

 

From the newspaper article I've read, it seems that many people were already interested in this Mazda franchise years back, way before the high COE prices.

 

But now, just renting the showroom in Alexandra Road costs Mazda Motors $200-250k/mth. Their overheads are simply too high for sustainability with such poor sales, and intense competition in the 1.6L and 2.0L saloon class, especially from the Koreans.

 

 

 

 

[ER-3682]

Heard Mazda's local agent is selling their franchise here....Seems like poor sales hit them quite badly resulting in the sale....Wonder who's the buyer ? Hmm...

Most likely Karsono Kwee of Tran-Eurokars will take it.

[Patricklyb]

Most likely Karsono Kwee of Tran-Eurokars will take it.

 

maybe all the mazda's owners can setup a consortium to run mazda!

 

[SimonTan]

Each month rental already 250,000.

Even assuming selling each car profit allocation to rental is $2,000 per car...

Mazda really need to sell 100+ cars per month to survive.....very very hard with the reduced quota currently.

But they had it good during the 90's and early 00's.

Time for the conti makes to shine for the next 5 five years or more....until gov decided to release more COE( very unlikely loh)

[Zze121]

Mismanagement.

[Steptronic]

Mismanagement.

+1. Yes, it is not managaed properly. Good models line up, but poor sales. Something is fundamentally wrong with the present AD. Let me hope that Eurokar turns up the Mazda!

[KARTer]

Each month rental already 250,000.

Even assuming selling each car profit allocation to rental is $2,000 per car...

Mazda really need to sell 100+ cars per month to survive.....very very hard with the reduced quota currently.

But they had it good during the 90's and early 00's.

Time for the conti makes to shine for the next 5 five years or more....until gov decided to release more COE( very unlikely loh)

B&B conti relies on weak euro to shine?

[13177]

Each month rental already 250,000.

Even assuming selling each car profit allocation to rental is $2,000 per car...

Mazda really need to sell 100+ cars per month to survive.....very very hard with the reduced quota currently.

But they had it good during the 90's and early 00's.

Time for the conti makes to shine for the next 5 five years or more....until gov decided to release more COE( very unlikely loh)

Sell 100+ cars per month very easy if the COE is not so high. Even the COE is around $25K to 30k also should not be problem.

[A5SB]

Sell 100+ cars per month very easy if the COE is not so high. Even the COE is around $25K to 30k also should not be problem.

Given there are around 1800 Cat A&B released every month, mathematically it is possible to cover their rental. That equates to about 5% market share.

 

But in reality the market dynamics have changed. People are reluctant to spend over 100K on a B&B car, because in the past people equate B&B cars to price not more than 70k +. But the high COE killed off this market segment, so marginal car buyers have no choice but to turn to resale cars, till COE becomes more affordable.

 

So the game has changed. Mazda, Honda Toyota Nissan have to significantly scale down their operations in order to survive. It is not easily achievable to make a Toyota more upmarket to compete with coniti cars, they have to maintain their presence in this market until conditions changes. So scaling down is the only option.

[Darryn]

+1. Yes, it is not managaed properly. Good models line up, but poor sales. Something is fundamentally wrong with the present AD. Let me hope that Eurokar turns up the Mazda!

 

Good model line up?

 

Not really that strong - the only one that was good in its class was the RX8 -and even then only because it largely a class by itself. The 6 was not a good car, the 5 outshone by wish and stream, the CX7 couldn't match the murano....how like that?

 

If you want to allege that the Alexandra showroom a mistake - fair enough, but do remember that this was done under pressure and threat from Japan...was not something that Mazda neccessarily wanted to do.

 

And with current COE levels, I challenge you to find an "Asian" brand that is doing well. Even the traditional strength of the market, toyota is struggling now - Nissan? They are being sustained by commercials, Hyundai and it's brother are suffering, the Chinese makes have already been confirmed as making losses, Mitsi - has already been given up, Honda? Honda is nowhere at the moment.

 

Karsono is the natural choice to get the dealership, after all he has it in other regions and it would complement his existing line up - slotting in nicely with Opel. He will also be able to realise some good economies of scale that Mazda Singapore don't have. Karsono will also be able to leverage on his other resources in terms of stuff like media buy, training, rental and the like to bring costs down quite a lot.

 

One car that I do really like from Mazda though is the 8 - this would be my pick over the competitors (at least for right now)

[Steptronic]

Given there are around 1800 Cat A&B released every month, mathematically it is possible to cover their rental. That equates to about 5% market share.

 

But in reality the market dynamics have changed. People are reluctant to spend over 100K on a B&B car, because in the past people equate B&B cars to price not more than 70k +. But the high COE killed off this market segment, so marginal car buyers have no choice but to turn to resale cars, till COE becomes more affordable.

 

So the game has changed. Mazda, Honda Toyota Nissan have to significantly scale down their operations in order to survive. It is not easily achievable to make a Toyota more upmarket to compete with coniti cars, they have to maintain their presence in this market until conditions changes. So scaling down is the only option.

Toyota is bit different as they have Lexus to spport to some extend, but others in the list very difficult. Honda and Nissan are managing to sell some decent numbers (around 100 and 70 respectively). But, Mazda, around 20 cars a month...

[Unidentified]

Most likely Karsono Kwee of Tran-Eurokars will take it.

 

ya,he simply has too much money to burn.some of the conti brands under him are losing money every month but he still can tahan.

so mazda will be under Tran-Asiakars?

Edited September 5, 2011 by Unidentified

[Darryn]

Toyota is bit different as they have Lexus to spport to some extend, but others in the list very difficult. Honda and Nissan are managing to sell some decent numbers (around 100 and 70 respectively). But, Mazda, around 20 cars a month...

 

Nissan is somewhat bouyed by their commercials - for Honda, they have a slightly stronger line-up (to my mind) with the Accord, Stream and Oddy alll being better than the Mazda equivalents. But even for Honda it is noticable that their sales still would not be strong enough to sustain Mazda - so one suspects that Honda are also losing money - although their overheads may be structured differently.

 

What probably killed Mazda was the Alexandra showroom - but for this they may have been ok....

 

[13177]

Nissan is somewhat bouyed by their commercials - for Honda, they have a slightly stronger line-up (to my mind) with the Accord, Stream and Oddy alll being better than the Mazda equivalents. But even for Honda it is noticable that their sales still would not be strong enough to sustain Mazda - so one suspects that Honda are also losing money - although their overheads may be structured differently.

 

What probably killed Mazda was the Alexandra showroom - but for this they may have been ok....

Honda the brand itself already very strong. Cause Honda cars are premium car.

[Akiyo]

Honda the brand itself already very strong. Cause Honda cars are premium car.

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i don't really think so that may be entirely true and quite hard to justify even I owned a Honda before.. to pay so much for it doesn't really make much sense in the present situation.. and now honda has stopped its sports production, s2000, type R and NSX and pulled out from F1 race.. the same can be said to other jap car makes.. you can't deny that involvement in racing will make the brand stronger. the trend now is hybrid and green.. Look at Honda's sporty model at the moment, CRZ.. certainly won't set your hearts pounding, unless you are talking about the Mugen version but that cost a lot and is a one-off project. So with slightly more top up of cash, one can get a Scirocco 2.0 or GTI (for example) which are also FF and more comfortable and faster.

Edited September 5, 2011 by Akiyo

[Watwheels]

If you had updated yourself with the recent car int'l news, you would know that Mazda Japan is going to axe models like RX-8(cos of emission standards) and Mzd 6(due to unpopular demand). They can only look to Mzd 2&3 as volume sellers to survive. Their SUV/MPV mainly target the US market. With the US economy like that in the coming future I think they can forget it. Locally the competition and shrinking COE quota doesn't help.

Edited September 5, 2011 by Watwheels

[Akiyo]

If you had updated yourself with the recent car int'l news, you would know that Mazda Japan is going to axe models like RX-8(cos of emission standards) and Mzd 6(due to unpopular demand). They can only look to Mzd 2&3 as volume sellers to survive. Their SUV/MPV mainly target the US market. With the US economy like that in the coming future I think they can forget it. Locally the competition and shrinking COE quota doesn't help.

 

true.. in fact the possible production of the RX9 will most probably depend on the sale of the coming Mazda 2 and 3. But having said that, quite a number of Jap's sports/performance cars are being axed or stopped production due to emission and economy issues, S2000, CTR, NSX, Evo X, RX8, etc. The only one we can look forward to in a way is toyota and subaru's FT-86 model.

Edited September 5, 2011 by Akiyo